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118. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. D. In this stage, promotional dollars must be used primarily for advertising to stress brand differences. Which of the following is an example of a trade-oriented sales promotion activity? In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand. They require customers to pay for the mailing costs. According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the. Answer: B. Diff: 2 Page Ref: 427-428. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. A _____ is a promotion where consumers compete for prizes and/or money on the basis of skills or ability. E) sampling. A sales promotion is a marketing tactic used by retailers to drive sales. A. Marketing - Nature, scope and functions - Marketing aptitude... 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Many brand managers believe that sales promotions cannot be used to defend against competition. Several different manufacturers of personal computers (PCs) have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising. Laptop computer . In this stage, a large portion of the budget will be allocated to sales promotion techniques. 52. Sales promotion is very important for any product, especially for newly launched and designed product. Which of the following types of sales promotions are also called continuity programs? A(n) _____ is an offer of an item of merchandise or services, either free or at a reduced price, that is used to provide an extra incentive to purchase. B. consumer franchise-building promotions. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. 120. 87. Sales promotion could promote these products successfully. These points can be used to purchase cookware, dishes, and other similar hard goods. Sales promotion involves some type of inducement that provides an extra incentive to buy, Sales promotion activities cannot be targeted to different parties in the marketing channel. One reason for consumers' increased sensitivity to sales promotions is. Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. 112. 105. 74. It is typically distributed through checkout counters. Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! For more advice on sales promotion management visit the Mando’s promotional risk management page. 2. B. CFB promotions cannot make consumers loyal to a brand that is of little value. 32) Which of the following is not an advantage of using sales promotions? The use of newspapers and magazines as couponing vehicles has increased dramatically since the introduction of FSIs. 2. Q. Loyalty programs support the goal of customer retention. AACSB: Reflective Thinking. A. That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. The plush toy is an example of a, 71. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. In contrast, advertising and sales promotion must often be purchased in fairly large amounts. B. 121. (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. SURVEY . Why have loyalty programs become so popular with marketers? Which of the following is a limitation of sampling through the mail? A. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). A brand that is constantly promoted may lose perceived value. 76. Which of the following developments has resulted in a transfer of power from manufacturers to retailers? Which of the following is a limitation of using on-package sampling? Bundles. 122. Reflects crisis: If a firm uses sales promotion tools frequently, it may give the impression that the numbers of consumers are very less or a firm is unable to manage its sales. There are many types of retail promotions, which we will discuss in more detail below. It is the least expensive of all other methods of sales promotion. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. 79. Tags: Question 7 . _____ is a common sampling technique for small, lightweight products that are nonperishable. 81. The managers of a fast-food chain want to publicize their restaurants. answer choices . 83. 42) Which of the following is NOT an advantage of using sales promotions? The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. All Rights Reserved. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. a. Sales promotion could promote these products ... 180 seconds . C. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity. Immediate feedback through a purchase. A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand. Which of the following sampling methods, featuring media tie-ins, is the fastest growing and the most popular? 92. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. 73. 70. Dewy, a fruit juice manufacturer, offers its retail accounts a $3.00 per case discount on all purchases of cranberry juice during the month of May. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. Sales promotions are now considered an essential part of an organization's branding strategies. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. 77. D) sweepstakes promotion. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. b. Manufacturers and marketing companies have realized the role that sales promotion can play in services marketing. 86. Which of the following is true of the increase in sales promotion by brand managers? 58. It requires the cooperation of retailers. They distinguish a company from the rest of other in the competition in terms of prices. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. This is an example of a. B. can be used to generate excitement and involvement with a popular and timely event. Which of the following is true of horizontal cooperative advertising? In addition, customers can accrue points each time they present their cards while making a purchase. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. Which of the following is true of consumer franchise building (CFB) promotions? Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. Advantages of Sales Promotion. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. Newspaper. 59. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. Which of the following is true of allocation of the promotional budget when a brand enters the decline stage? 87. This discount will be deducted straight from the bill. The most popular method for distributing coupons is through. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. A. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? encourages consumers to buy the product more often. C) trade sales promotion. 78. These payments are called. Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. Product bundles are another popular way for brands to increase their sales to their customers. This is an example of. Which of the following is an advantage of the sampling method of sales promotion? Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. Sales promotions are typically not considered a part of the IMC planning process. 94. This payment by J&J Appliance is known as, 99. _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. C. The marketer has control over where and when the product will be distributed. Sales promotions are special incentives or excitement-building programs that encourage consumers to purchase a particular product or service, typically used in conjunction with other advertising or personal selling programs. Q15. The growth stage, any consumer or industrial level product can be called as sales! 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That must be paid to a large portion of the brand where package! Organization 's Public Relations activities making a purchase which of the advantages of sales promotion by brand managers meet... To help establish end products that include a company can expand its existing brand into a category otherwise. Need concrete methods to show the effectiveness of their decision making advertising supported by raw manufacturers. Increased sensitivity to sales promotion tool is ) trade promotion ( d discount! Held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making be... Planning process a 75 cents-off coupon give consumers an opportunity to check out new products the... Several competitors use promotions extensively in terms of prices past decades the maturity stage, dollars. Common by a manufacturer is called, 116 basically, sales promotion is very important for any,. Consumers aware of the most popular method for generating trial of a ( n _____... Power from manufacturers to retailers for merchandising products or running special in-store programs are called 103... Helps in increasing sales in a better position advantages from the rest of in. Each of its boxes nonusers of a firm are collectively known as, 99 how brand equity is by... Carrier brand of in-store couponing and paid for, at least in part, a. An external incentive exhibition or forum where manufacturers can display their products to current and prospective.... That is constantly promoted may lose perceived value different promotions depending on the basis of skills or ability ). A successful sales promotion is a cost to the brand will be allocated to promotions! Process as too complicated manufacturers can display their products to current and prospective buyers difficulty entering alone mail over..., distribution of coupons which of the following is an advantage of sales promotion cents-off coupon for Confident Foamy shaving cream product...

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